How To Upload A Pdf To Your Profile On Linkedin

Does this content marketing formula sound (very) familiar?

Create content
Publish content on my company'south website or blog
Mail service the link on all my social channels
Cantankerous fingers and promise my audience bites

This is a foundational play in most marketing playbooks -- and sometimes, information technology works. But waiting and hoping to meet if your audience tin can be convinced to click a link back to your website isn't the only option marketers take anymore.

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In Apr 2019, LinkedIn announced that users can at present upload documents and presentations to the platform. Instead of having to convince users to take an actress step back to your website, you tin can now meet them where they're already spending a lot time -- their LinkedIn feeds.

Have a deck from a contempo talk you gave? Or perchance an ebook your company wants to distribute to a relevant audition? This new feature enables you lot to post content avails directly to your feed for your followers to view without needing to download a file or visit a new location.

To requite you lot a better idea of how this feature looks in activeness, hither'south a recent presentation the HubSpot team shared on LinkedIn:

Uploading documents and presentations is a smart manner to connect with your followers on a deeper level and encourage more meaningful engagement. In fact, investing in more than visual and multimedia content on LinkedIn only might assist you lot accomplish a broader audience outside of your direct network.

To get started using the new feature, you tin can follow the steps below.

ane. First, navigate to your LinkedIn feed, or the LinkedIn grouping where you lot want to share your document or presentation. At the superlative of the feed, you will come across the "Outset a Post" box with three content type options. Click on the certificate icon, highlighted hither:

Screen Shot 2019-05-22 at 1.46.29 PM

two. Once you click on the document icon, you'll be prompted to select a file from your calculator to upload. LinkedIn accepts .pdf, .ppt, .pptx, .doc, and .docx file types.

3. You'll be able to add a title, caption, and include relevant hashtags and user mentions in the description box before finalizing your file upload. You lot can also control who sees your file if you desire to limit access to your connections only.

Screen Shot 2019-05-22 at 1.53.37 PM 4. When you're ready to go, click "Post" and the file will be shared on your feed with the audience you specified, or with members of the LinkedIn grouping you selected in the kickoff step.

And that's information technology! You lot can start sharing decks, presentations, ebooks, case studies, and more multimedia content assets directly on LinkedIn.

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